Marketing

Grow your business with expert marketing tips and strategies. Learn how to reach your target audience, generate leads, and boost sales.

18 Articles

7 min read Mar 16, 2026

Content Marketing Tips for New WordPress Website Owners

Launching a new WordPress website is exciting, but publishing the site is only the first step. Once your website is live, the next challenge is getting people to actually find it, trust it, and engage with it. That is where content marketing becomes important. For new website owners, content marketing is one of the most […]

Sachin Krishna

8 min read Apr 16, 2025

The Social Media Landscape in 2025: What WooCommerce Sellers Need to Know

The digital landscape of 2025 brings a mix of unprecedented opportunities and evolving challenges for eCommerce businesses. With 5.24 billion active social media users globally—representing around 64% of the world’s population—the potential for social media eCommerce and digital marketing has never been greater. Let’s break down the most critical statistics that should reshape your eCommerce […]

Sachin Krishna

11 min read Dec 30, 2023

Email Marketing Strategies for WordPress to Drive Audience Growth and Engagement

Email marketing involves sending messages to a group of people using email with the aim of promoting products, services, or building relationships. It enables businesses to connect directly with their audience, build brand loyalty, and drive conversions. Email marketing stands out for its direct and personalized approach. It offers a cost-effective way to reach a […]

Aliya Farzana

8 min read Aug 24, 2023

How To Set Up Instagram Shop For Your eCommerce Business In 2025?

Instagram is a very popular social media platform, with nearly a billion users every month. It’s a fun place to socialize and enjoy pictures and videos. Apart from just socializing and having fun, you can even use this platform to promote your company and build your brand, focusing on photography and video. In this guide, […]

Aliya Farzana

9 min read Nov 29, 2022

WooCommerce Gift Card Marketing: How to Use It Effectively?

WooCommerce store owners employ different marketing strategies to boost sales and revenue. If you are new to WooCommerce marketing and planning, you might be on the lookout for strategies to upscale your business. Gift card marketing is a common marketing strategy found in many WooCommerce stores. You may be wondering how selling gift cards on […]

Thejus Zachariah

9 min read Sep 26, 2022

What is a Marketing Funnel?

You may have better quality products and services than your competitors, but still, you won’t be able to outperform them in terms of sales figures if you aren’t fully aware of the marketing funnel. Marketing funnels are currently one of the hottest topics in the marketing and business world. In this article, we are going […]

Thejus Zachariah

4 min read Aug 10, 2022

How to create giveaway offers in WooCommerce?

Online store owners employ various techniques to boost sales in their stores. Offering free products to customers is a tried-and-true strategy in the eCommerce business to increase sales. In eCommerce, giveaways are promotional offers, in which a freebie product is given to customers when they make a purchase as per the conditions mentioned. In this […]

Thejus Zachariah

5 min read Aug 5, 2022

How to create seasonal discount offers in WooCommerce?

There isn’t anything that can be as enticing as seasonal discount sales for customers. Seasonal discounts are indispensable when it comes to eCommerce businesses. These sales grab customers’ attention and are known to generate high traffic. As an eCommerce store owner, you may want to take full advantage of festival days with seasonal discounts and […]

Thejus Zachariah

6 min read Jun 24, 2022

How to set up email marketing in WooCommerce?

You might be looking for different marketing techniques to grow your eCommerce business. Nowadays many shop owners are trying to increase their brand visibility on social media. Even though social media marketing helps in popularizing your business, email marketing can bring more conversion rates than any other marketing channel. Depending on the industry and the […]

Thejus Zachariah

10 min read Jun 2, 2022

How to set up BOGO coupons in WooCommerce?

Shop owners employ various sales tactics to increase sales over time. One successful strategy among them is the ‘Buy One Get One’ marketing strategy. There are many variations of BOGO deals, like Buy One Get One Free, Buy Two Get One, Buy Two Get One 50%, and so on. BOGO is a proven sales strategy […]

Thejus Zachariah

6 min read May 13, 2022

Benefits of having related products in your WooCommerce store

Setting up an online store with WooCommerce is easy, but that doesn’t give you full advantages. You need to enhance the shopping experience in your store from time to time. The golden rule for any business is to increase sales. Selling more is the ultimate goal for every shop owner. But convincing customers to buy […]

Thejus Zachariah

8 min read Oct 7, 2021

5 Powerful Strategies to Increase Your Repeat Purchase Rate

Acquiring new customers is too old! Repeating the purchase is the trend now! Yes, I mean it right! Instead of acquiring new customers, the eCommerce trend has been moving towards repeating the purchase from the customers. It is not that they do not need new customers. The eCommerce industry has been spending wisely and thereby […]

Monisha Thangavel

12 min read Jun 28, 2020

Guide to Boost Sales in Your WooCommerce Store

Running an eCommerce store mostly involves coming up with innovative ideas to sell your products. When you bring better ides you get better sales. You need to keep experimenting with new ideas once in a while to keep your store growing. This article is created to guide you in the process. If you own a […]

Haritha

6 min read May 18, 2020

4 Best Mailchimp Alternatives for 2025

Are you looking for an email marketing solution other than Mailchimp? This article will introduce you to a bunch of best alternatives for Mailchimp. A detailed comparison of each of their key features, integrations, pricing, etc., will help you make the right choice to help you boost your email marketing campaigns. Moosend Moosend is a […]

Haritha

5 min read May 12, 2020

Free Email Service Providers for Your Business

Branding your business is as important as your business itself. That’s why most people start branding and promotional activities way before they actually set up their business. There are many major and minor components that go into an effective branding of your business. Having your own business email is an important one among them. How […]

Haritha