There isn’t anything that can be as enticing as seasonal discount sales for customers. Seasonal discounts are indispensable when it comes to eCommerce businesses. These sales grab customers’ attention and are known to generate high traffic.

As an eCommerce store owner, you may want to take full advantage of festival days with seasonal discounts and other offers to attract customers.

In this article, we will be explaining how to create seasonal discount offers in WooCommerce. 

Before we begin, let’s see why it is important to offer seasonal discounts in WooCommerce.

Benefits of offering seasonal discounts in WooCommerce

The following are the benefits of offering seasonal discounts in WooCommerce.

1. Generate traffic to your store

Seasonal sales are expected events and are usually conducted close to the festival days. As the marketing team rolls up their sleeves, eCommerce stores roll in the dough. It generates traffic to your store.

2. Increase revenue and sales

Seasonal sales help you increase sales and revenue at certain times in the year. You can push sales on your store during festivals by offering seasonal discounts. 

3. Creates an emotional connection with your customers

Seasonal discount offers and festival sales are a nice way to create an emotional connection with your customers. Your customers will feel a sense of acceptance when you value their beliefs and feelings by offering them special discounts on festival sales. 

4. Promote brands and products

You can promote top brands in your WooCommerce store during the festival sale. A discount price gives unwilling customers the chance to try out the brand and, if they are satisfied, they may return as loyal customers.

5. Create loyal customers

You can build loyal customers during seasonal sales by rewarding them with exclusive discounts.

Now that you are aware of why you should consider offering seasonal discount offers on your WooCommerce store, let’s dive in.

How to create seasonal discount offers in WooCommerce

Follow these steps to create seasonal discount offers on your WooCommerce store.

Step 1: Plugin Installation

Even though the default coupon settings in WooCommerce lets you set the coupon expiry, it does not allow you to create a seasonal discount. So we recommend you install ‘Smart Coupons for WooCommerce’ plugin by WebToffee. This WordPress coupon plugin satisfies all your coupon related requirements. 

Navigate to Plugins > Add New from your WordPress dashboard.

Search for Smart Coupons for WooCommerce plugin. 

Smart Coupons for WooCommerce plugin

Install and activate the plugin. Read our article for more information about plugin installation.

Step 2: Set up seasonal discount offer

Go to Marketing > Coupons > Add Coupon. 

Under the Add new coupon section, enter a coupon code and description.

Adding new coupon

Let’s set up a Monsoon Season sale on our WooCommerce store with a 5% discount on all products starting from Aug 1, 2022 – Aug 31, 2022.

Scroll down to the Coupon data meta box. Under the General tab select discount type as Percentage discount. Add 5 in the coupon amount text field. 

Enable the free shipping checkbox to offer free shipping for your customers.

Set the coupon start date as 2022-08-01 (YYYY-MM-DD format by default) and the coupon expiration date as 2022-08-31.

Check the Apply coupon automatically checkbox to automatically apply the coupons to the carts satisfying the coupon conditions.

Specify the places you want to make the coupon available.

Setting up seasonal discount offers

Step 3: Adding discount conditions 

Navigate to the Usage restrictions tab under the Coupon data meta box.

Set the minimum and maximum spend value for the coupon to be available.

Let’s add a minimum spend value of 50 dollars.

Enable the Individual use only checkbox to restrict the coupon usage with other coupons.

If you want to exclude the coupon for items on sale, enable the corresponding checkbox.

Then there are options for product/category based restrictions and individual quantity restrictions.

You can make use of these options to offer special discounts on certain products. 

For example, let’s say you want to offer a 10% discount on rain wears during the monsoon season, specify the products or categories you want to offer the discount on.

Let’s leave them unchecked for now, as we are being generous and offering discounts on all products on our store.

Seasonal discount offer conditions

You can also set coupon usage limits for limiting the coupon usage in your store.

Publish to save the coupon.

Step 4: Testing the seasonal discount offer

To test the discount offer, add some products to your cart and proceed to checkout.

Coupon code at checkout

There you can see our discount coupon is active and the seasonal sale is live.

Summing up

Seasonal sales can be a great way to attract new customers. It helps you promote sales on your WooCommerce store. When you market properly during the holiday season, you can increase brand awareness, gain loyal customers, and increase sales revenue.

You can also consider offering discounts on off-seasonal products like rainwear in summer or air coolers in winter. These products only have high demands during a particular season, you can increase sales by offering discounts on those products during the off-season.

You might also enjoy reading our article about WooCommerce sales strategies.

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