Online store owners employ various techniques to boost sales in their stores. Offering free products to customers is a tried-and-true strategy in the eCommerce business to increase sales. In eCommerce, giveaways are promotional offers, in which a freebie product is given to customers when they make a purchase as per the conditions mentioned.

In this article, we will show you how to create giveaway offers on your WooCommerce store. So grab your pen and paper, you won’t need them if you read the following carefully. 

Jokes apart, let’s dive in.

Benefits of creating giveaway offer in WooCommerce 

Let’s go into detail and see what the benefits of creating giveaway offers in WooCommerce are.

1. Promotions

Giveaway offers can help you promote new products on your store site. By giving free products to customers you can let them try and use a sample product from a newly launched brand. This way you can promote the brand and the product in your store. Customers will have a positive impression of your brand.

2. Increase traffic

Freebies attract visitors to your site. It will help you generate more traffic to your store site. Once you got the attention of your store visitors you can easily convert them into customers with giveaway offers and other promotions.

3. Generate more sales

It is a known fact that customers love freebies. You can push your customers to increase their cart value to get a free product. With proper strategies and promotions, you can increase sales in your store.

Now that you know the ‘why’ lets’ get into the ‘how’ part.

How to create giveaway offers in WooCommerce

To create giveaway offers we will be using Smart Coupons for WooCommerce plugin by WebToffee. This is an advanced coupon plugin available for WooCommerce, made to satisfy all your coupon-related requirements. If you want to know how to create Buy One Get One Free offer, we have an article for you.

The following steps will guide you to set up giveaway offers in WooCommerce.

Step 1: Install and activate the Smart Coupons plugin

Go to Plugins > Add New.

Search for the ‘Smart Coupons for WooCommerce’ plugin by WebToffee.

Smart Coupons for WooCommerce plugin

Install and activate the plugin. Read our article to know more about plugin installation.

Step 2: Adding New Coupons

Navigate to Marketing > Coupons from your WordPress dashboard.

Click on Add Coupon to add a new coupon.

Adding new coupon

Provide a Coupon code and Description in the corresponding fields.

Step 3: Setup giveaway offer

Scroll down to the Coupon data meta box and select the General tab. 

Set the coupon start and end date.

Enable the auto apply coupon checkbox.

Giveaway offers general settings

Select where you want the coupon to be available.

Step 4: Setting up giveaway conditions

To set up conditions for giveaway,

Go to the Usage restrictions tab.

Enter the minimum and maximum spend limit.

Check the individual use only checkbox to avoid applying giveaway coupons along with other coupons.

Enable the product/category restrictions checkbox.

Giveaway coupon conditions

Set the product conditions as per your requirement.

Step 5: Adding giveaway product

Go to the Giveaway products tab.

Select the product you want to offer for free.

Adding free product

Click on Publish to save the coupon.

Step 6: Testing the giveaway offer

Go to the product page and add the product to the cart.

Giveaway coupon applied

There you can see our free product added to the cart.

Create giveaway offers with Smart Coupons (Premium)

Installing the premium version of the Smart Coupons plugin will unlock some extended giveaway features.

Going to the Giveaway products tab under the Coupon data meta box, you will see there are some advanced options available with the premium version.

Giveaway products Premium

You can select the quantity for the giveaway product, offer a discount percentage for the giveaway product, and a checkbox to enable you to calculate tax only on the discounted value.

Other benefits of the Smart Coupons premium are

  • Advanced BOGO features
  • Offer store credits and gift cards
  • Create purchase history-based coupons
  • Coupon customizations
  • Location-based coupon restrictions
  • Count-down sales banner
  • Sign up coupons 
  • Coupon bulk generation 
  • Abandoned cart recovery coupons 


Giveaway offers are an effective promotional strategy to attract new customers to your store. You can effectively generate more sales on your eCommerce store with such offers.

Smart Coupons for WooCommerce plugin is all you need for creating any type of coupons and promotions on your store. If you want to learn how to create seasonal discounts, read our blog.

Do you find this article to be helpful? Let us know in the comments.

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