Table of Contents
Email marketing is without a doubt the best way to boost the growth of your business. But you may not be able to carry out those tasks easily without the help of a good email marketing service.
This article will take you on a tour of 10 of the best email marketing services available, so you can choose the one that best fits your requirements.
This GDPR compliant email marketing service has got more than 50,000 users in over 100 hundred countries worldwide. Sendinblue lets you sent up to 300 free emails per day. The greatest attraction of their email service is the highly customizable email templates that enable you to craft beautiful looking emails for your customers/subscribers.
The most important aspect of email marketing is getting tailored content for your customers to capture their attention. This can only be made possible by having a strong CRM in place. Sendinblue allows you to maintain a strong customer bond by keeping track of all your customer details in one place.
Marketing automation is another major attraction offered by this service. This is a huge time saver for you as you can easily put aside time-consuming tasks such as sending emails and SMS messages, organizing contacts into different lists, and updating information in your contact database, etc., to be automatically carried out by this tool.
Storing and analyzing the result you received after each email campaign is very important to improve your future campaigns. This analysis will give you a significant insight into the dos and don't's, changed customer behavior, and other relevant information that you can use to create powerful email marketing campaigns.
Constant contact is the best companion for your website to build powerful email marketing campaigns that skyrocket your business. It enables you to create an email template within a few seconds in just a single click. All you have to do to create a beautiful looking template is to enter your website URL in the space provided on their website and click the nearby button.
You also have the option to customize it to match it to your website's style. Email marketing automation offered by Constant Contact enables you to maintain a strong relationship with your customers without spending too much time on it.
The automation feature takes care of tasks such as shooting welcome emails to new subscribers, triggering email series based on where contacts click, segment contacts to send the right message every time, resend emails to non-openers, expanding your reach with powerful list-building tools, etc.
Contact management is another great feature Constant Contact excels in. You can upload contact lists from Excel, Outlook, Salesforce—or wherever you store your contacts and the rest will be taken care of by the email marketing tools. The tracking tools bring you real-time results that can greatly help you in creating more powerful and effective email campaigns.
GetResponse is a great email marketing service to accelerate the growth of your business. It works as a great conversion booster for your business with its top-notch features including newsletters, autoresponders, automated emails, and blog digests, etc. They claim to be one of the best in email deliverability with statistics of 99%.
Kickstarting an email campaign would be the easiest with GetResponse as it comes with hundreds of expert-designed and fully customizable email templates along with a drag and drop email editor. Plus you can make use of 5,000 licensed images from Shutterstock to add another level of beauty to your email templates.
Targeted and personalized emails are the very core of every successful email campaigns. With GetReseponse it becomes very easy to use the information you gather at signup, purchase, or throughout the subscription lifecycle of your customers/visitors to display custom and dynamic content in your emails.
Simply conducting email campaigns won't help your business to grow. Thus you need to have a mechanism on your website/online store that constantly lets you know how each of your email campaigns is doing and how you can improve them for better results. GetResponse offers advanced email analytics thus helping you keep an eye on opens, clicks, bounces, mobile view statistics, email comparisons, and more.
Drip is a great option for those who are looking for an email marketing service offering an advanced level of personalization. It allows you to segment people by the pages they have clicked, things they have bought, emails they have opened and much more. These highly personalized marketing campaigns bring in great results in the form of conversions or sales.
According to their website, "Drip's easy-to-use email marketing, behavior-based visual workflows, and cross-channel marketing automation allow you to reach your customers no matter which stage of the customer experience they’re in."
Like creating campaigns it is also important to analyze the results brought on by these campaigns if you wish to improve them further. Drip allows you to see which workflows, campaigns, and broadcast emails are making an impact with your customers with clear-cut ECRM dashboards. It also gives you an insight into the data like revenue attribution, clicks, opens, etc., that help you create better strategies.
Mailchimp lets you build email campaigns in the quickest way possible with their pre-built templates, ready-made segments, and 1-click automation. They also have got great design tools that help you create beautiful campaigns that stand out from the crowd.
With Mailchimp, you will be able to promote your business across varying platforms such as email, social media, landing pages, postcards, and more. Regardless of which type of business you are running and whether you are experienced or not, Mailchimp lets you understand your audience with their awesome set of features.
The built-in analytics feature of Mailchimp lets you know which of your campaigns work and which don't, so you can create better campaigns in the future. Mailchimp allows over 300 app integration thus enabling you to add even more features to your campaigns to make it powerful.
ActiveCampaign is an all-in-one solution for email marketing, marketing automation, sales CRM and messaging. You can have all these tasks managed from a single platform with this tool.
You can make the best out of email marketing using the variety of email types you can create using this tool. You can use broadcast emails to send one-time email campaigns to anyone on your list. Besides that, there are triggered emails that will be automatically sent on the event of a purchase, site visit, or any other user engagement.
Targeted emails are another great component that sends personalized emails to your audience. Scheduled emails, email funnels, email autoresponders, etc., are additional benefits that make email marketing all the more exciting for you.
ConvertKit is the best option for an email marketing software that has great capability for growing your audience. What makes ConvertKit stand out from other email marketing services is the great writing and editing experience it offers you.
Marketing automation ability of ConvertKit is another one of its strong features that save you from the task of sending well-timed and targeted content to your subscribers. From what I understand, targeted or personalized emails are the core of email marketing.
For sending out personalized emails using ConvertKit, you can group your subscribers with tags and segments then send them highly targeted content based on their interests. By taking a peek at your homepage's dashboard you can keep track of the performance of all your email campaigns and draw your insights from it.
AWeber is a powerful email marketing solution with hundreds of features tailored to fulfill the marketing needs of small businesses. It comes with over 700 mobile-responsive email templates for you to choose from to kickstart your email marketing campaign.
Using this service you can automatically create emails for your newest blog posts, enable email automation, apply tags to trigger automated email campaigns, etc. AWeber allows you to improve your email list with mobile-responsive signup forms and popups. If you have already created an email list somewhere you can import it to AWeber with ease.
HubSpot is another email marketing platform that can help you grow your business to the next level. In addition to marketing, it takes care of sales and customer service as well with the free CRM built into it.
HubSpot is a culmination of three different hubs, namely; marketing, sales, and service. The marketing hub helps you grow traffic, convert visitors, and run complete inbound marketing campaigns at scale. The sales hub allows you to track emails, enable email automation, etc. Finally, the service hub connects you with your customers.
iContact is a simple email marketing platform that you can easily set up on your website. An effortless email crafting experience and powerful automation features are the biggest benefits this service has to offer.
Its drag and drop editor transforms the rather dull email marketing experience to a playful one for you. This user-friendly platform allows you to create beautiful looking emails in a few minutes. It comes with an A/B split testing feature to ensure you are sending the right and quality content to your users.
You could leave all tasks with repetitive nature to automation thus saving you time to spend on other important tasks. It is also important to review all your works and the results born from it to create more powerful strategies in the future. That is what the personalized dashboard is for.
For a foreseeable future, email marketing will remain one of the topmost strategies for growing your business. Thus if you are yet to adopt it into your website, do it soon and see the difference.