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In this highly competitive world of eCommerce, getting your store's products viewed by a large number of audiences can be very hard to achieve. Getting past your competitors' products would be a heavy task where you will have to seek external help to get it done.
A product feed plugin is one such solution. It allows you to display your products on multiple marketing channels, price comparison websites, affiliate networks, etc. With the increased visibility of your store's products, it is sure to grow sales. Here is a list of both premium and free product feed plugins and their major features to make it easy for you to choose the right one for your WooCommerce store.
WooCommerce Product Feed Pro
This product feed plugin is a great choice for creating WooCommerce product feeds for multiple popular shopping and price comparison engines like Google Shopping or Google Merchant, Facebook Dynamic Product Ads, eBay, Bing Shopping, Price Grabber, Price Runner, Nextag, Amazon seller and more.
The plugin performs automatic feed generation and product data update at scheduled intervals thereby saving you from an otherwise time-consuming task. It also syncs your store’s product to various shopping engines via HTTP or FTP thereby making it highly visible for buyers to spot and to lead them to make purchases.
The plugin comes with smart filters so that you can easily avoid non-profitable, out of season, hidden, or drafted products from getting into the feed. Besides that, you can also filter products based on their product titles, user ratings, price, availability of stocks, total sales, etc., thereby saving a substantial amount on your products’ advertising cost.
As different types of WooCommerce users have different types and classes of products & services, they might need varieties of custom value to demonstrate their products. With this plugin, you have the option to set dynamic attributes as per your need. Plus, you can generate a data feed file according to search engine requirements without changing your store’s attributes.
Flexibility in the usage of custom taxonomy, feed making in batches, category mapping, extended product titles, multilanguage feed, support for multivendor plugins, and 20+ predefined templates for sites like PriceSpy, Pinterest, Bing shopping, Idealo, Kelko, Scroutz, etc., are other functionalities offered by this plugin.
Product Feed PRO for WooCommerce
This plugin is one of the best free tools available for generating product feeds for your WooCommerce store. It fully supports various marketing channels like Google shopping, Facebook remarketing, Bing ads, Billiger.de, Pricerunner, Vergelijk.nl, and more. With this product feed plugin, there is no limit to the number of product feeds you can create and to the number of products you can add to those product feeds.
The plugin comes with powerful filters and rules so you can set advanced filtering for each marketing channel in order to ensure that only your most profitable/popular products get into the feed. This way you will be able to exclude your low-margin, low-stock, and similar categories of products from the feed.
Attributes are a very important component in product feeds. The more attributes you add to the product feed, the better chances you will have in your products getting listed in your desired marketing channels. With this plugin, you are in full control of including or excluding various attributes in the product feed and all three types of attributes (custom attributes, dynamic attributes, and product attributes) are supported by this plugin.
Category mapping is another cool feature offered by this plugin. With this feature mapping of your categories to the categories of various marketing channels can be easily done. Some of the shopping engines like Google shopping consider it mandatory.
Advanced support for Google shopping, shipping classes(so that the right shipping cost ends up in your product feed), product variations, WPML, and WCML (WooCommerce Multilanguage), etc., make this plugin a great companion for your WooCommerce store.
WooCommerce Product Feed Manager
WooCommerce product feed manager claims to be the number one product feed marketing tool for the WordPress E-Commerce world. With this easy to install option, you will be able to display your products on all price comparison sites, affiliate networks, product aggregators, and selling channels worldwide.
With its advanced filter options, you can easily remove seasonal products, unprofitable products, or out of stock products, etc., from appearing in the product feeds. You can set your own scheduled update interval so that your store products are automatically updated in it.
Optimization of your product feed holds great importance as it helps you to increase the visibility of your products across different marketing & selling platforms. You can do it easily with the help of the plugin by improving product titles, descriptions, changing pricing, quantity, etc. Advanced category mapping, easy channel management with channel templates, etc., are other remarkable features offered by this plugin.
WooCommerce Product Feed Export
This is another free plugin to create and export a WooCommerce product feed. Using this plugin you will be able to generate and export product feeds for more than 40 merchant channels. Including Google, Bing, eBay, Amazon, Facebook, etc.
You are allowed to schedule a time interval for the auto-update of your store’s products with this plugin. Including product variations in feeds, implementing best selling practice or each merchant, mapping of local product categories to merchant categories, etc., are the most useful features offered by this plugin.
WooCommerce Product Feed
WooCommerce product feed is best suited for submitting your products to Google merchant center - one of the largest online product advertisement platforms in the world. With this plugin, you will be able to directly upload products to Google merchant center and let millions of shoppers view your products.
Multiple product submission is the greatest feature of this plugin. The plugin lets you generate XML files for all your products as per WooCommerce categories and upload them to the Google merchant center in just a single click. One-by-one product submission is also supported by this plugin. Multisite, product variation support are additional advantages you can have with this plugin.
Although the plugin would be a poor choice if you wish for your WooCommerce store to be a powerful presence in the online shopping world as it doesn’t support multiple channels for product feeding.
Adding a WooCommerce product feed plugin to your store would be one of the best decisions you have ever made in improving your store. I hope this article helps you make the right pick.