The most challenging part about owning a WooCommerce store is finding effective mechanisms for improving your store’s conversion. A low conversion rate points at the issues of your store which you need to correct ASAP. This article will help you with it by introducing you to a few plugins that are up to the task. Read ahead and choose the plugins that you find beneficial for your store.
MailChimp is a popular plugin developed for the purpose of email marketing. Email marketing campaigns can really help boost your WooCommerce store’s conversion rate to a great extent. There are many benefits to adding MailChimp to your WooCommerce store.
First and foremost, it tracks the campaign performance and lets you know the revenue generated through each of your MailChimp campaigns. The order tracking feature of this plugin informs you regarding what campaign persuaded your visitor in making a purchase from your store. MailChimp also allows you to synchronize all of your existing WooCommerce products, orders, and customers.
Abandoned carts are one of the major reasons for the dwindling conversion rates. MailChimp offers an amazing solution to this problem. Whenever a visitor abandons their cart, you will be able to send an abandoned cart recovery email to the visitor so that they complete the entire transaction at your WooCommerce store. You can easily set up a product recommendation campaign with Mailchimp as it knows about all your store’s products and orders and what your subscribers would love to buy next.
Abandoned Cart Lite for WooCommerce
This plugin is a great way to deal with cart abandonment issues. It enables you to send abandoned cart emails at regular intervals and displays an add to cart popup model to capture email address on shop page itself. With this plugin, you are allowed to create unlimited email templates and add custom variables like customer name, cart information, coupons, etc., in the email template as you prefer.
It comes with three email campaigns that are activated right after cart abandonment takes place. As this plugin makes it easy to identify the information of orders and products which were abandoned it becomes easy to detect the different causes behind cart abandonment and for preventing it in the future. Abandoned Cart Lite lets you send cart recovery reminders to customers via Facebook messenger and through text messages.
Sometimes setting a frequent reminder alone will not be enough to recover the lost sales of your WooCommerce store. Thus, coupling it with attractive discounts and offers will definitely capture their attention and bring them back to your store. This plugin provides you with features for sending unique coupon codes, to auto-apply discounts to customers’ email, etc., in order to recover abandoned carts. Its cross-device cart rebuilding feature comes with the amazing power of recovering carts from anywhere you need.
Full integration with WPML (so that customers receive an email notification in the language they abandoned their cart), and Aelia Currency Switcher, etc., will help you a long way in improving your business.
Coupons work like a charm on customers, it is one of the easiest ways to increase the conversion rate of your WooCommerce store. And this calls for effective coupon management as well. Smart coupons for WooCommerce plugin is a perfect choice for making this possible in your WooCommerce store.
It offers you a bundle of features that allow you to create and manage coupons easily in your store. One of the most striking features is the many usage restrictions possible with this plugin. As the store owner, you or the person authorized by you are in complete control of restricting coupon usage in your store. You can apply restrictions on minimum/maximum quantity or subtotals of the products.
Giveaway of products is a cool feature this plugin offers you. This is a great way to attract customers to your store. You can even choose to exempt the product from the associated tax. Gift coupons are an equally attractive feature this plugin offers you. With this feature, you will be able to associate coupons with products as part of a promo or a launch. Additional features include duplication of coupons, (in order to avoid having to configure coupons from the ground up), import and bulk generation of coupons, etc.,
PayPal Express Checkout Payment Gateway for WooCommerce
Do you want to provide your customers with an uninterrupted shopping experience? Then make sure your store has the PayPal Express Checkout Payment Gateway plugin active in it.
Long and complicated checkout processes fail to satisfy visitors who wish for a quick purchase. And when you are unable to ensure it in your store they end up abandoning their carts and then leaving your store forever. But do not get worried, as this plugin can help you avoid such incidents to a great extent with the help of its finest set of features.
With this plugin, you can enable faster checkout from your store for your customers who find long checkout a buzzkill. Faster checkout processes allow your customers to skip entering their financial information, shipping addresses, and contact details every time they make a payment. You can even complete the entire checkout process with just 3 clicks. As this PayPal plugin offers many options for customization you will be able to create a Personalized logo, Banner, Payment method name, Description, Button position, button style, etc., for your WooCommerce store.
It is not mandatory for your customers to have a PayPal account for making a payment from your store. They are able to pay using credit cards with this plugin. This flexibility makes this plugin stand out among the rest.
Beeketing for WooCommerce
Beeketing is one of the powerful conversion plugins available for WooCommerce. This AI backed plugin comes with a long list of features within it. Customer behavior tracking, powerful recommendations, personalized follow-ups, etc., are the most important features offered by this plugin to improve conversion rates.
From the moment a potential customer makes a visit to your WooCommerce store, the plugin will start tracking their actions on your website. This will help you have a better understanding of the customers’ interests and needs. These details, in turn, will help you create better personal recommendations in your store that your customers might find hard to resist.
Cart abandonment is one of the primary reasons for reduced sales. Beeketing helps you curtail this to a great extent by offering cart level discounts on completion of an order. Using count-down timer to limit offers (so that customers would be prompted to make check out before the offer time runs out), showing offers at exit-intent (to stop them from leaving the order incomplete), etc., are such ways offered by this plugin.
Besides stopping cart abandonment, it also helps you in recovering lost carts by sending cart & browse abandonment emails. With Beeketing you can also retain your customers by sending cross-sell emails, new arrivals emails, win-back emails, and more.
To bring out the best with these plugins, you need to be able to find out the week point of your WooCommerce store, because of which your store’s conversion rate is dropping. Once you have knowledge of that, it will be easier to find the plugin that will do the job.