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Dynamic content is all content that changes on the site for each visitor, depending on their user behavior and the site’s data.
The simplest example of dynamic content is the targeted goods and related items in online stores, similar to those the user looks through before. Formerly, this feature amazed any visitor, but now it is a familiar detail that no site can live without. You can’t skip it if you are maintaining a dynamic site.
Let’s figure out what dynamic content is, how to use it, and what Gutenberg plugins can help you implement it on the site.
What is dynamic content?
Of course, dynamic content is not just what was described in the example.
If the site has dynamic content configured, the same page will look different for different users. What users will see depends on their gender, age, location, actions taken on the site, and data.
Any modern site consists of dynamic content. Probably the only exception is landing pages. Thanks to dynamic content and a more pleasant user experience, conversion increases, the time that the user spends on the site prolongs due to relevant recommendations, etc. Let’s take a look at some ideas for dynamic site components using well-known examples.
Dynamic content ideas
Let’s get inspired by new ideas by looking at what the most famous sites do.
You’ve seen these triggers before. Booking.com is the recognized guru of engagement. Such pop-ups motivate more likely to take the targeted action. And these are generated thanks to dynamic data precisely.
Did you know that every person has an entirely different selection that appears on this homepage? Not only movies are displayed differently but also the order of the sections. All these recommendations are dynamic and are derived from the analysis of user actions on the site.
Of course, this applies to any online store. When products are in short supply, this is invariably displayed on the site, which forces buyers to make a decision faster.
Real-time air quality index and weather forecast, current time, etc., websites show the data based on real-time information.
Goodreads is a kind of social network for book lovers where people share reviews, make lists of books they have read, make friends with each other, etc. Based on the reviews, the service makes personal book recommendations.
Dynamic content plugins
Now that you understand what dynamic content is and what it is for, it’s time to figure out how to implement it on your site. WordPress provides its native tools for working with dynamic content, but it is very bulky and requires many nerves and strength to figure it out.
Fortunately, we have dynamic content plugins out there that make the journey easier. Let’s take a look at 5 of the best plugins.
JetEngine is a plugin that provides tremendous opportunities for working with dynamic content and allows you to create sites of any complexity, even if you don’t have any coding knowledge.
The plugin creates custom post types, custom content types, custom meta fields, meta boxes, and options pages to define a structure set relations between them.
All these you are doing in a single backend interface and later output on the front-end via 10 Gutenberg dynamic blocks.
JetEngine dynamic blocks allow you to make interactive content based on user behavior and all other factors we discussed above: Bookmarks, Favorites, Comparison tables, Recently viewed items, Wishlists, and many more.
Price: from $26/year
Toolset Blocks is a Gutenberg-ready WordPress dynamic content plugin. With its help, you can create and display different types of custom posts, fields, and taxonomies. All you need to do is design a template and use a drag and drop builder to add it to the site.
Toolset Blocks allows you to add dynamic content to any block you need. Reviews, Product Prices, and Maps are just some of the many great options.
Price: 0 / from $69
If-So Dynamic Content
If-So Dynamic Content is also an excellent plugin for working with dynamic content that positions itself as a plugin that will help you add more personalization to your site. And, however, it is.
This plugin allows you to create dynamic triggers that will display content for each user, depending on their behavior on the site.
Among other bonuses, this plugin has a basic free version.
Price: 0 / from $139
Dynamic.ooo gives much power to your WordPress website and allows you to expand Elementor’s dynamic possibilities. Dynamic Content for Elementor plugin is compatible with ACF, WPML, WooCommerce, Toolset, Pods, Search & Filter Pro so that you can enhance your website structure with other powerful tools in conjunction with Dynamic.ooo.
It also allows you to set dynamic visibility control for any Elementor widget — you just need to toggle the necessary option and define the rules for showing or hiding some parts of the website.
Dynamic Content plugin features a pleasant interface and provides design-friendly creative widgets and extensions.
Price: from €59
Ultimate Addons for Elementor
Ultimate Addons for Elementor (UAE) is one more effective plugin for displaying dynamic content. It provides a variety of widgets, templates, and blocks to design the website of any complexity. You can use 50+ widgets and extensions and 100+ complete website templates, which are highly customizable and ready to use right away.
UAE even allows you to copy designs from one domain to another, you just need to make one button click, and that’s all.
It is WooCommerce compatible, so you can also build a dynamic online store and configure the best recommendations for your customers.
Price: from $69
With Essential Addons, you can significantly level up your Elementor website and provide flexible, dynamic content. Essential Addons offers 65+ creative widgets and extensions to build a fully-operative website. They include the impressive block of dynamic content elements to display your CPTs, meta fields, and other details. It is also lightweight enough, so you won’t lose page speed.
Besides, you can also use 100+ pre-made blocks and templates that simplify the website building process even more.
The core plugin is free, but the pro version opens more possibilities for your Elementor dynamic content.
Price: 0 / from $39.97
Happy Addons is a convenient tool for showcasing dynamic content effortlessly. Its free version offers 39+ basic widgets, and the pro one extends the set with 38+ others.
Happy Addons also allows you to configure dynamic visibility for website content. Apply Display Condition feature to hide or show particular content, considering the conditions that are met or not.
Happy Addons provides pre-designed presets to style any of your widgets instantly. It is quite a time-saving thing, so you will appreciate it. Also, it has a Live Copy feature that allows you to copy the demo style from any demo page of the widget.
Price: 0 / from $39
To sum up
Static sites are a thing of the past, and if you want to create a modern site that attracts and retains the user through relevant information and the right look, you need dynamic content.
Dynamic content is any content on the site that changes on the site: lists, recommendations, media, etc. This content varies due to the site data and the characteristics and behavior of the user. You come across dynamic content every day on any website, from Google search results to clothing stores.
Implementing dynamic content on a WordPress site is easiest, thanks to special plugins. This article briefly describes the best dynamic content plugins and links to the home pages to learn more about them.
A little tip: always watch the plugin tutorials on YouTube; this will significantly help you make the right choice.