WordPress has over these years have grown into an excellent website building platform using which you can build almost any kind of websites. Whether it is a blogging site, an eCommerce website or simply a generic website, it is going to be very easy to set up one using the WordPress content management system.

There are hundreds of reasons behind the growing popularity of WordPress when compared to other content management systems and in this article, I have listed the most important ones that make WordPress a popular choice when it comes to building your website.

WordPress is Free

WordPress powers more than 75 billion websites worldwide currently, and the biggest reason behind its popularity is its free availability. WordPress is free to download from the official WordPress website and you are also free to make modifications to it as you prefer.

It is inarguably one of the best choices for a content management system with its advanced feature set and ease of use. Now you must be wondering why the creators of WordPress would give it away for free? They could have made a fortune out of this. But, it doesn’t work like that.

WordPress isn’t owned by a single individual or an organization. It is an opensource project in which thousands of brilliant minds have made contributions over the past 10 years in advancing it into its present state. Although there is a core team of developers behind the project development, WordPress allows anyone to fix bugs, suggest features, make features contribute patches, etc., hence making it the best platform for building websites.

Although WordPress is free, it requires you to have a domain name and a suitable web host. There are a number of web hosts of free and paid plans available for the purpose. You can choose the one that fits your requirements.

User-friendliness

Building a website in no way is an easy task, there are many things which you need to simultaneously work on to build it properly. Thus, the more user-friendly your website is the easier would be the task at hand- which is building your website. WordPress has been developed in such a way that it favors both beginners and non-techies alike.

Its installation process is a breeze containing only a few simple steps thereby helping you save a huge amount of your time. WordPress comes with an intuitive user interface that enables adding new pages, blog posts, and images, etc., easier than you think.

Tighter Security

When it comes to security WordPress considers it as their top priority. All the plugins, themes, and other third-party tools go through continues evaluation as part of sharpening security before it is available for users to download. WordPress releases updates on a constant basis in order to prevent any malicious activity aimed at it.

In addition to all the above security features, there are many other third-party tools available to enhance the security of your WordPress website. Security plugins such as WordFence, Sucuri, etc., are a great choice in improving your website’s security.

Search Engine Optimization

Search engine optimization is in every sense a very dynamic activity. There are no defined set of rules following which your website will be able to perform well in search results. It keeps changing from time to time, thus you will have to be in the constant lookout for the best way to bring the top ranking for your website.

Still, a good content management system can play a key role in improving your website’s SEO to an extent. With WordPress, you get a lot of your job automatically done. Its framework is designed in such a way that it facilitates search engine crawlers to easily go through your content and list it based on relevance. Apart from that, there are a number of excellent SEO plugins available for WordPress which makes your job easier than you think. Yoast SEO plugin is one of the best one among them.

Easy and Multiple Customization Options

No matter how great your website builder is, if it doesn’t provide enough customization options you will not be able to build a website that matches your requirements. WordPress is by far the best platform with lots and lots of customization options. Especially if you are skilled in coding you can go as deep as you want with the customization process.

Wrapping Up

There are a number of different website builders out there. But WordPress has clearly made a mark of its own over the ten years that no other platform could easily achieve. Being an opensource content management system has made WordPress a whole lot powerful. Thus if you are having doubt about choosing a CMS for your website, you can certainly go with WordPress, without thinking twice.