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Imagine clicking a link and instantly getting a discount applied? No pasting coupon codes, no extra steps, just one seamless shopping experience. That’s what custom coupon links can do!
Instead of making customers enter coupon codes, URL coupons allow you to pre-apply discounts automatically and redirect shoppers to custom pages, whether a flash sale landing page, a pre-filled cart, or an exclusive VIP offer.
For store owners, click-to-apply coupon URLs are a powerful marketing tool that removes friction, drives conversions, and makes promotions more effective across email campaigns, social media ads, and even affiliate marketing.
- WooCommerce URL coupons simplify the discounting process by applying coupon codes and redirecting customers to high-converting pages.
- Redirect coupons to relevant sales pages to match the campaign.
- Custom redirect links enhance coupon marketing campaigns by reducing friction, improving user experience, and boosting conversions.
- Combining URL Coupons with Smart Coupons unlocks advanced features, including auto-apply coupons, BOGO deals, and targeted promotions for maximum sales.
Ready to get started on WooCommerce URL coupons and how to add custom redirect links to coupon codes? Let’s jump in!
What Are URL Coupons in WooCommerce?
URL coupons are discount links that automatically apply a coupon code when clicked. But that’s not all. These coupon links can also redirect customers to a specific page, allowing store owners to guide users to targeted pages with discounts as an incentive to explore further or just to complete the purchase.
Instead of forcing customers to hunt for a coupon field at checkout, a URL coupon does all the work in the background. Once clicked, the discount is instantly applied, and the shopper is redirected to a custom page, like:
- A limited-time sale page featuring discounted products.
- A pre-filled cart with the eligible items already added.
- A special offer landing page to maximize conversions.
- A personalized discount page for VIP customers.
By simplifying the coupon application process and adding custom redirect links to targeted pages, WooCommerce URL coupons reduce friction and improve the overall shopping experience.
Why Target Customers with Custom Redirect Coupons Links?
Applying a discount is only half the strategy; where you send your customers after that plays an important role in conversions. URL coupons with custom redirections allow you to eliminate unnecessary steps, guiding customers to the right page. This creates a seamless shopping experience, reducing friction and boosting conversions.
Likewise, when you redirect customers to a specific product, category, or checkout page, you remove distractions that could delay or prevent a purchase.
Additionally, URL coupons improve campaign tracking, as each link can be customized for emails, ads, or social media, allowing you to measure which channels drive the most sales. They also enable personalized offers, such as VIP-only discounts, by directing selected customers to exclusive deals.
For time-sensitive promotions like flash sales, you can send customers to a countdown sales page, creating urgency and driving impulse purchases.
Imagine running a “Buy One Get One 50% Off” promotion. Instead of hoping customers find the deal, a WooCommerce auto-apply coupon with a URL ensures that the one-click discount is applied automatically and users land on the offer page. Just one click to shop. Now, let’s break down how to set up URL coupons in WooCommerce.
How to Set Up URL Coupons with Custom Page Redirection in WooCommerce
Setting up WooCommerce URL coupons is simple, but since WooCommerce doesn’t offer this feature by default, you’ll need the right tool to enable it. This is where WebToffee’s URL Coupon plugin comes in. The plugin lets you create custom discounts and redirect links that apply discounts automatically and direct customers to the required landing page.
Once installed and activated, the plugin will integrate directly with your WooCommerce coupon system, allowing you to easily generate click-to-apply discount links.
1: Create a URL Coupon in WooCommerce
- Head to Marketing > Coupons > Add new coupon to create a new coupon code.
- Enter the coupon name, select a Discount type (percentage, fixed cart, or fixed product discount), and set the Coupon amount.
- Next, configure additional restrictions, such as usage limits or minimum order values, in the Usage limits and Usage restriction tab. By adding restrictions, you can determine when and how the discount is applied when a customer clicks your URL coupon link.
2: Generate a Custom URL for the Coupon
- Once you’ve set up the coupon , go to the URL options tab (enabled by the plugin).
- In the Unique URL field, enter the coupon code URL. This link can be embedded in buttons to apply click-to-activate discounts.
- If you want to add products to the cart automatically when the coupon is applied, list them in the Add products to cart field. Now, when customers click the coupon link, they’ll be redirected to a preset page with these products already in their cart.
- Next comes setting up the redirect link. You can choose a store page or redirect customers to a custom URL when they click the link.
- After reviewing the settings, click Publish to activate the coupon code.
- At this point, a unique discount link is generated, which automatically applies the coupon at checkout.
- This will generate a unique discount link that, when clicked, automatically applies the coupon code at checkout.
3: Test and Share the URL Coupon
Next, test the URL coupon by clicking the generated link. Ensure that the discount is applied correctly and that the custom redirection works as expected. After verification, share your custom coupon link across email campaigns, social media ads, SMS promotions, or affiliate programs.
URL coupons are a powerful marketing tool, but to maximize their impact:
- Use URL coupons in emails for easy click-to-apply discounts.
- Redirect coupons to relevant sales pages to match the campaign.
- Add UTM parameters to coupon URLs to track traffic sources and conversions.
- Generate private coupon links that are accessible only to VIP customers.
- Send personalized URL coupons to bring back cart abandoners, directing them to checkout with a discount applied.
What’s Next in WooCommerce Custom Coupon Links?
If you want to automate, personalize, and optimize your discounting strategy, combining Smart Coupons with WooCommerce URL Coupons can make a big difference. URL Coupons simplify the process of applying discounts and redirecting customers, while WooCommerce Smart Coupons add advanced features like BOGO deals, free giveaways, bulk coupon generation, and cart-based restrictions to take your promotions further.
With the WebToffee’s WooCommerce Coupon Bundle, you can:
- Offer free gifts with purchases to encourage repeat buyers
- Generate personalized coupons for targeted promotions
- Set up advanced cart-based conditions
- Run BOGO and tiered discount campaigns
- Create multiple types of WooCommerce coupons
- Display countdown timers and coupon banners
- Even generate QR code coupons
Looking to level up your WooCommerce discounting approach? This combination helps engage customers at the right moment, whether through flash sales, custom redirect links, or exclusive offers for returning shoppers.
Wrapping Up
Discounts should be more than just codes customers enter. They should be easy, engaging, and seamlessly applied to drive sales. That’s where URL coupons come in. By creating custom discount links that automatically apply at checkout, they remove extra steps, reduce cart abandonment, and improve conversions.
Store owners can use email campaigns, social media, or influencer promotions to share these discount links, ensuring customers land on the right page with the right offer applied. When combined with Smart Coupons, they unlock even more possibilities, like BOGO deals and bulk coupon generation, making WooCommerce promotions even more powerful.
That’s it, folks! Have questions about setting up URL coupons in WooCommerce? Let us know in the comments below!
Thanks for reading!
Frequently Asked Questions
Coupon URLs, also known as link coupons, are URLs that automatically apply a coupon code when a user clicks on them.
Redirection refers to the ability to send users to a specific page, like a product page, cart, or checkout, after they click on a coupon link. This helps guide shoppers to the right place, ensuring they see the intended offer or complete their purchase faster.
Yes, you can create add-to-cart URLs with coupons using WooCommerce plugins. These URLs not only apply the discount but also add specific products to the cart, reducing friction and helping boost quick purchases.
