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Many companies use blogging as a successful marketing strategy to sell their products. It is a great SEO tool that can drive traffic to a website. Other than that individual people can also create their own blogs because blogging is a great way to make money online.
When it comes to blogging the most popular platform people choose is WordPress. WordPress is an amazing user-friendly and open source content management system that powers almost 30% of the internet.
How Much Money can you make Blogging?
Successful bloggers can make tens of thousands of dollars per month but as a beginner don’t expect to make much money from your blog, at least in the start. Making money from blogs don’t happen overnight most of the time.
First of all, you have to have very good content that provides value and that engages people. From then you will have to work a little more and have some patience to start making money.
There are plenty of posts and advertisements out there that promises you the ways to make instant money online sitting at home. They offer different courses and training programs that they claim will help you make money instantly with the power of the internet.
These kind of advertisements are not legitimate and will only make you lose your money going after them. It is an easy and quick way for them to make money.
Always beware of scams and don’t fall for the scams that claim to make you money online quickly. It only helps them make money. There is no get a rich-quick solution to make money through blogging. You have to put in the effort and have patience.
So, let’s see the best ways to create money by blogging
Create a Blog with Great Content
If you have been reading blogs online and find them useful and have ideas for great content then you should start a blog and share the content with the world.
Once you have set up a blog, next thing you need to start monetizing your blog is to have a decent amount of traffic to your website. Pick a niche and create good content for it. Find out how profitable that niche is. Depending on the niche some are more profitable than others. To drive a decent amount of organic content to your website, your blog should have great content that people would want to visit and engage with. Also, the blog and the content of the blog must be optimized for the search engines so that it has a better ranking on search engines and drive more traffic to your website.
Having killer content is not enough to get organic traffic to your website. SEO of your blog is very important. Luckily, Search Engine Optimization is very easy to do in WordPress website. Like for everything else there are plugins for SEO in WordPress. But installing an SEO plugin is not enough. You need to know the basics of SEO.
So you have quality content and your blog has started generating good traffic. Next step is to maintain the traffic and keep the traffic coming in. For this, you have to keep your blog active with relevant and evergreen content. Make it a point to post regularly on your blogs.
Once you have set up your blog, this guide will help you earn money online, sitting at home. You need to have good compelling posts and your blog needs to be active. The following methods to monetize your blog is completely free and legitimate. All it requires is your effort and some time.
Display Google Adsense
Google Adsense is one of the most popular ways to make money with advertising on your blogs and it is very easy. With Google Adsense, you will display CPC ads in your blog posts. CPC stands for Cost Per Click. If a user clicks on the ad, you get a certain amount of money for every click. The amount per click is decided by the advertisers. The ads can be in the form of text, images, or videos.
With Google Adsense, you don’t have to worry about dealing with the advertisers directly. Google Adsense will take care of that for you. And the money will be collected by Google and will be sent to after taking their fee from it.
All you need to do is first, create a Google Adsense account, submit an application and go through a review process. After that, you will get a code that you would need to add to your website and it will start displaying ads that are relevant to the content that you post.
When you add the script to your website, Adsense crawler will crawl the content of your blog or website and determine what the content is all about. And start displaying ads that are related and relevant to the content. It would not make much sense to display an add of a car in a cooking blog. Adsense will display the ads that the users are more likely to click.
Sell Ads Directly on your Posts
When using CPC ads on your website you have Google Adsense as a middleman that will communicate with the advertisers and charge a fee. So you can not make a significant amount of money with Google Adsense.
Another option to earn money through advertisement is through selling an ad space on your website or blog. In this method, you are in charge of choosing which payment model you want to use. You can either go for CPC (Cost Per Click) where you get paid for every click on the ad or CPM (Cost Per thousand impressions) where you get paid for every thousand impressions or you can set a flat rate for the ad space you are selling.
You have more control and can negotiate the terms and conditions and the pricing on your own and will not have to give a cut of your earning to any middlemen. You get 100% of the total amount earned with that advertisement.
But then you will have to manage all the work that comes with it. Unlike Google Adsense that takes care of everything for you. First, you will have to have enough amount of traffic to make your website worthwhile to advertisers. Next, you have to make the deal with the advertisers about the terms and conditions and the pricing of the ads, etc.
To sell ads directly on your WordPress blog, you can use different ad management plugins to easily manage the ads. These plugins allow you to easily insert ads anywhere on your website.
In affiliate marketing, you recommend a product or a service through your blog post, and every time a user buys that product or service, you get a certain percentage of commission for that purchase.
If you are interested in affiliate marketing, pick the products that you want to endorse and the ones that your readers will be interested in. Check and see if the products offer an affiliate program. You can see whether they offer an affiliate program on their website. Go through their terms and conditions for affiliate programming and sign up. They will give you a referral link that you can copy and paste into your website.
Next thing to do is add the affiliate links to the products in your posts. There are plugins that can be used for managing the affiliates links like Affilinet Performance Ads, Affiliates Manager, etc.
Affiliate linking is the easiest way to make money. You don’t have to have a product of your own, you just need to select already existing products that you want to sell through your website.
Sponsored Posts and Paid Reviews
Ads are a great way to earn money through your blog. But sometimes ads take up so much space that makes the blogs look very unattractive and cluttered. You partially lose control over your website content. Also, sometimes people do not want to give ads on their blogs.
Sponsored posts and paid reviews are a great way to monetize your blog without letting any of your blog’s space for advertisements. In sponsored posts, you get paid by a company for representing their products or services. You get paid for writing or recommending about their products or services.
In making money with paid reviews, you get to try out different products and services and get paid for writing reviews about these products. When choosing the products to write a review about, choose products that your readers will be interested in. For example, if you have a beauty blog, you can write reviews about cosmetics which is the obvious choice of products that your users will be interested in.
Before buying anything, especially online, people go through the reviews of the product to know what other users have to say about it. For earning money through the paid reviews, you can either create a reviews section to your existing blog, or you can create an entire website dedicated for reviews of products or services.
This is another way to earn money blogging when you are not interested in selling ads on your blog. You can charge your users to pay for the subscription of your contents or become a member to access your content.
You can not ask your users to pay for your contents right away. First, you will have to let your users know what your contents are. Users will not be interested in buying your subscriptions unless you have content that provides value to them. You will need to give them some instances of your contents that they will be interested in and then charge the users to get more in-depth content.
You can ask your users to become a member and offer them a paid membership and give them special privileges to access certain contents of your blogs. Users can be charged monthly or annually for keeping their membership.
This method is a very profitable method but is not very easy to achieve. First, you have to create a steady following of people for your blog. For that, you have to have very high-quality captivating contents that give value to the people reading them. And then you have to keep up the momentum with recurring content that maintains the same quality if not better.
You can easily manage the subscriptions of your WordPress blogs using different plugins. Some of the plugins that can help you easily create a membership site are MemberPress, LearnDash, etc.
There are many other ways with which you can earn money through a WordPress website. You can create an e-commerce website, you can set up blogs and websites for people, you can give consulting services, etc. This article covers how you can monetize your WordPress blog. Hope this article helped you get some ideas on how you can make money through your blog or even inspired you to create your own profitable blog.