Gravity Forms vs Competitors: Why It’s Still the Best Choice in 2025

What Is Gravity Forms?

Gravity Forms is the most popular form builder for WordPress! In fact, it’s more than a form builder; it’s a full-on data management solution that enables you to capture data, connect with your users, and integrate with third-party apps.

With a drag-and-drop form builder, Gravity Forms makes it easy to create stunning web forms for a variety of use cases! Whether you’re looking to capture more leads, receive applications, run surveys, or register new users on your site, Gravity Forms has you covered.

Gravity Forms Core Features

Let’s take a detailed look at some of the core Gravity Forms features that make it the best WordPress form plugin for 2025.

File Uploads

Gravity Forms includes a “File Upload” field that enables users to upload files and documents as part of their form submissions. Files uploaded through a form are stored securely in your site’s database and easily accessible from the admin dashboard.

You can also customize the file upload field to restrict which files are allowed, set a maximum upload size, enable multiple uploads, and more!

Custom Confirmations and Notifications

In Gravity Forms, confirmations allow you to control what happens after a user submits a form. You can show them a personalized message, redirect them to a specific page on your site, or send them to an external URL. This flexibility enables you streamline the user experience and ensure a smooth flow.

You can also trigger notification emails after a form has been submitted. These can be sent to website admins, users, or another member of your team! Notifications are great for following up with users, confirming form submissions, and sending submission data to those who need it.

Conditional Logic

Conditional logic in Gravity Forms enables you to show/hide fields based on conditions that you set. For example, you can choose to show a field only if a user enters a specific value. A good example would be a survey form that asks users to rate a product. When they select their rating, a second field appears asking for additional information.

Conditional logic can also be used to trigger notifications and confirmations based on user-submitted values.

Multi-Page Forms

Long forms with many fields can appear daunting and overwhelming. With Gravity Forms you can split forms into multiple pages, creating a better experience for users. Forms with multiple pages also load faster on your site as you only need to load a single page of data at a time!

Form Preview

In Gravity Forms, you can preview your form before publishing it live on your site. Not only is this helpful for seeing the structure of your finished form, it’s also helpful for testing purposes! By previewing your form, you can check to see if conditional logic is set up correctly, ensure fields are in the correct order, and verify that your form is working as expected.

Benefits of Using Gravity Forms

Due to its expansive set of features, Gravity Forms remains the top choice for WordPress users looking to collect and manage data on their websites! Let’s take a look at some of these features in more detail.

Easy-To-Use Form Builder and User Interface

Gravity Forms boasts an intuitive, drag-and-drop form builder, making it easy to create new forms. The form builder supports a range of field types, including text inputs, number fields, file uploads, drop downs, HTML fields, and many more!

With so many field types to choose from, it’s easy to create forms that cater to the unique needs of your website. All fields are customizable directly inside the editor. Gravity Forms also includes support for multi-page forms, enabling you to split long forms into multiple pages for a streamlined user experience.

You can also change the field order by simply dragging and dropping them. Create a form with multiple columns by dragging fields next to one another. Finally, when you’re ready to publish your form on your site, you can simply embed it on a page or post using a block or shortcode.

Accessibility

Web accessibility refers to the practice of designing and developing websites so they can be used by people with disabilities. Prioritizing accessibility not only fosters inclusivity but also improves user experience for everyone! The CDC reports that 26% of adults in the United States live with some form of disability.

While forms act as a bridge between you and your users, they are often one of the most inaccessible parts of a website! Luckily, Gravity Forms enables you to build forms that are WCAG 2.1 AA compliant, the global standard when it comes to web accessibility.

The Gravity Forms interface makes it easy to add instructions, cues, required form fields, and formatting requirements, and labels. All of this aids accessibility, ensuring that all website visitors can successfully complete your forms.

Broad Selection of Add-Ons

Gravity Forms offers a broad range of add-ons and integrations with third-party applications, including CRM tools, email marketing platforms, payment processors, accounting tools and more! This enables you to boost your website’s functionality and share data with other apps that you use regularly. 

Using these add-ons, you can optimize your workflow and automate otherwise manual processes to free up your time and improve the way you work. 

For example, imagine you use Gravity Forms to collect leads and HubSpot to manage communications with potential customers. You could use the HubSpot add-on to automatically register a new contact in HubSpot when a form is submitted on your website.

Gravity Forms supports hundreds of add-ons, and they are working on a bunch more! This ensures you’ll always be able to connect Gravity Forms to your favorite online tools.

Powerful Certified Developer Ecosystem

One of the benefits of using Gravity Forms is that you’ll gain access to a broad community of certified developers that enhance Gravity Forms with powerful add-ons. 

For example, GravityKit turns Gravity Forms into a full-on app builder, Gravity PDF enables the creation of custom PDFs from form entries, and Gravity Wiz enhances forms with additional functionality.

Combining Gravity Forms with the power of certified add-ons enables you to create custom solutions for a wide range of use cases! Many web agencies leverage the Gravity Forms ecosystem to create dynamic web applications, data management systems, and automated workflows—all without code.

Gravity Forms vs Competitors

Now that we’ve explored the benefits of Gravity Forms, let’s dive into what sets it apart from the competition!

Gravity Forms vs WP Forms

Both Gravity Forms and WP Forms make it easy to create custom web forms on WordPress! While both plugins are just as effective for creating simple contact forms, Gravity Forms is the better choice for those needing to build more complex forms.

For example, Gravity Forms includes a wide range of add-ons and integrations that WP Forms doesn’t have. It also offers a REST API, PHP API, and plenty of hooks for developers to tap into!

Gravity Forms vs Formidable Forms

Formidable Forms is another popular WordPress form plugin, enabling you to create custom web forms with a simple interface. However, Gravity Forms has several advantages that make it the superior choice.

First, Gravity Forms integrates with Stripe, Mollie, and Square—payment processors that Formidable Forms does not support. But that’s not all, Gravity Forms also integrates with CRM tools and email marketing platforms that Formidable Forms does not.

Secondly, unlike Formidable Forms, Gravity Forms includes an array of anti-spam measures. This includes Cloudflare turnstile, and the perspective API. Finally, Gravity Forms offers more automation options due to its robust data management capabilities.

Gravity Forms vs Ninja Forms

So, how does Gravity Forms stack up against Ninja Forms? In truth, Gravity Forms offers a more comprehensive form solution with unmatched flexibility! 

For example, Gravity Forms has an intuitive drag and drop builder that closely resembles the WordPress block editor, while Ninja Forms includes a more opinionated builder that can be harder to navigate.

Gravity Forms is also more developer-friendly as it includes a REST API along with an extensive set of hooks. Finally, Gravity Forms includes more add-ons and integrations, offering an expansive set of features and functionality compared to Ninja Forms.

Wrapping Up

Gravity Forms continues to set the bar high for WordPress form plugins, combining ease of use, powerful integrations, and developer-friendly capabilities. Whether you’re building simple contact forms or complex web applications, Gravity Forms works a treat.

Ready to elevate your website? Dive into the Gravity Forms universe and see why it’s still the best choice in 2025!