Table of Contents
Online reviews of your company and its products might help you build trust in your company. Consider the following figures: customers are willing to spend 31 percent more on a firm with good customer evaluations.
According to 93 percent of shoppers purchasing from an e-commerce platform, reviews influenced their buying decisions. The importance of good (and recent) client reviews cannot be stressed enough, whether they appear on your website, your social media pages, other sites where your items are offered, or major review sites like the BBB or Google My Business.
When it comes to getting reviews for your business or items, the challenge is that only the most zealous people submit unprompted evaluations, and the most zealous ones happen after a bad experience.
Getting positive ratings for your company should thus be a top goal for online business owners looking to stay ahead of the pack. Learn how to get reviews for your business as part of your reputation management strategy by reading on.
Take your e-commerce site’s social proof to the next level
We’re all aware of the importance of product/website reviews for attracting new customers. The more of them you have, especially favorable ones, the more likely you are to convert visitors into purchases. There are, however, a couple of issues with this:
- It’s challenging to get customers to post comments or reviews on your website after making a purchase, even if we incentivize them – I believe this is because it is a pull-based system. After making a purchase, the buyer receives an email instructing them to visit your website, check in, and then leave a review, in the hopes that someone would profit from it… They don’t have much of a reason to do so right now. As a result, the majority of people do not do so.
- Even if you have a lot of reviews for your items, prospective buyers may be hesitant to believe them since they don’t know if the reviews are genuine or fraudulent (which are very easy to create).
Various solutions offer a chat between the site’s owner and its customers, but showing real social proof is not perfect. So, keep reading to learn about a tool that will help you establish real social proof for your store.
After making a purchase, the buyer receives an email instructing them to visit your website, check in, and then leave a review, in the hopes that someone would profit from it. They don’t have much of a reason to do so right now. As a result, the majority of people do not do so.
8 Different ways to get reviews for your e-commerce store
If you run an e-commerce company, you’re well aware of the importance of customer reviews in raising your online sales. According to a recent Northwestern University study, buying a product with five ratings is 270 percent more likely than buying one with 0 reviews. So here are the best ways to collect more reviews for your store.
After every sale, send an email to your customers
You should follow up with your customer within a certain length of time after they receive their order to inquire about their experience. This is also an excellent moment to inquire about their purchase. There are many Customer Relationship Management (CRM) products available to assist you with automating this process, and your e-commerce provider may even integrate with a few or have capabilities built in to handle it for you.
Consider how long it will take customers to use your product and form a judgment about its value— a product that can be tried immediately upon receiving may benefit from a review request email sooner than one that takes a month to see results.
Use User-Generated Content (UGC) apps
Using a third-party tool like “WhatsApp review collection” by reviewbit is another wonderful technique to increase reviews. This software allows you to send a review request to a group of reviewers who will write an unbiased review about their experience on WhatsApp.
These third-party results are dependable; authenticated reviews are written by genuine customers who have purchased products or services from the site, directly raising your number of reviews.
Engage social influencers to write product reviews for you
People may now communicate with one another from anywhere in the world and create their profitable online brands, thanks to social media. While influencers benefit immensely from the deal, their followers are also exposed to brands and items they advocate (or pay for their support).
While we recommend going for the big names since they can give you the most exposure, smaller influencers can also help. Someone with a lesser-known name—think tens of thousands of followers rather than hundreds of thousands or millions—might gain far more traction and effort.
Should have a proper online presence
First, double-check that your company and items are listed correctly on all relevant platforms. For your business, this involves ensuring that you’re listed on the Better Business Bureau, Google My Business, any social media platforms where your target audience hangs out, and any industry-specific directories where people seeking products like yours would look.
Once you’ve established a presence on each, make sure your information is up to date and that reviews are enabled whenever possible. Double-check that any third-party sites where you sell them have the proper knowledge and that checks are allowed in terms of your items.
Maintain a high standard of quality and customer service
Because consumers who are passionate about you are more likely to submit reviews, make sure they are passionate about you in a positive way. Maintain a high level of product quality and package your purchases with extra flair to increase buyer delight when they get packages from you.
Make sure you can give excellent customer service with the ultimate goal of 100% customer happiness. Customers will be more likely to tell others about their great experience if they perceive that you are prepared to go above and beyond for them.
Keep Interaction with customers through social media also
Social networking sites like Facebook, Twitter, Pinterest, and others have grown in popularity, making them perfect venues for connecting with clients. Because they are already signed in and using these channels, your online clients are more likely to offer product or service feedback there rather than on your e-commerce site because the barrier to entry is considerably lower.
By engaging with your followers on these pages regularly, you inspire them to engage with you even more—often in the form of reviews or comments.
Multiple review page alternatives should be suggested
You will never get a review if you invite a consumer to post a review on your Facebook page, but they do not have a Facebook account. If you ask for a review and provide them a few options for where to post it (such as Facebook, Google, or your website), there is a better chance one (or more) of those options will be more accessible to them. Providing a variety of options enhances the possibility that a consumer will leave a review, increasing the number of customers.
Direct links to review pages should be provided
Provide direct links to the review forms you’re hoping customers will fill out when asking for a review via email, chat, or any other digital messaging system to make the process as easy as possible for them.
Making customers go through hoops to discover the correct listing is a frustrating, time-consuming, and negative experience that will result in no ratings. You’re asking your consumers to do you a favor, so make it as simple as possible for them to do.