Do you wanna create WooCommerce product feeds for Google shopping? 

WooCommerce Google product feeds can help you integrate your store products with Google Shopping and promote sales on your store site. You can increase the visibility of your products and reach out to thousands of potential customers. 

Google provides a package of tools and services to help you grow your business. You can make use of analytics tools to analyze the performance of your store products. Find out what generates more clicks and traffic to your store site and do a lot more.

Google Shopping page for Backpacks
An example of Google Shopping page for Backpacks

You can also employ targeted ad campaigns for your products using Google Ads services. Promote your products to a larger audience to increase your store conversion rate and traffic to your product pages.

In this article, you will learn how to create WooCommerce Google product feeds and integrate it with Google Merchant Center. 

Having said that, let’s get started.

How to create WooCommerce Google product feeds? Step- by step guide

We will need a third-party WooCommerce product feed plugin for creating product feeds for Google Merchant Center. The WebToffee product feed plugin is the right solution that can help you create product feeds for Google Shops and Facebook Shops. 

After purchasing the plugin, you will get an email with the link to download the plugin. You can also download the plugin file from the My account section of the website.

Navigate to Plugins > Add New from your WordPress dashboard. Upload the plugin file and then install and activate the plugin.

On activation, you can see the WebToffee Product Feed menu on the sidebar. 

Now follow the below steps to create WooCommerce Google product feeds.

Step 1: Create WooCommerce product feeds for Google Shop

Navigate to WebToffee Product Feed > Create new feed from your WordPress dashboard. 

Now fill in the following options on the corresponding fields.

File name: Enter a file name for the product feeds to be generated. Keep in mind that the file name should be unique. You can’t create multiple product feeds with a single file name. Let’s enter G shoppe feed.

Country: Here, choose a country for the feed to be generated. 

Channel: Select Google Shop as the sales channel from here.

Auto-refresh interval: Choose an interval for automatically refreshing the feeds. Choosing shorter refresh intervals will update the feed in short durations.

Exclude categories: Select any product categories in your store to exclude them from the product feed.

Only include specific categories: If you want to specifically include a category, select the category from here. You can choose multiple categories if you want.

Exclude products: Choose any product to be specifically excluded from the feed.

Exclude out-of-stock product: Enable this option to exclude out-of-stock products from the feed.

Only include default product variation: Here you can choose to only include the default product variation in the feed.

Product types: Here you have product type based filters. Choose any product types to be included in the feed.

Create new feed for Google Shops

Now proceed to the next step.

Step 2: Map Google attributes with WooCommerce product fields

Here you have the option to map Google Attributes with WooCommerce product fields. The plugin by default maps the fields for you, so you don’t have to burden yourself. But in case you need it, the option is available with the plugin. 

You can also add additional fields like Brand, GTIN, MPN, etc., to the WooCommerce product edit page using the attribute mapping feature. Use the drag-and-drop handle to rearrange the fields as per your requirement.

Attribute Mapping for WooCommerce product feeds

Then proceed to the next step.

Step 3: Map WooCommerce categories with Google Shop categories

Google has a set of predefined categories for Google Shop products. Here, you have to map your store categories with Google Shop categories to display your products in the right way. It also helps your customers to easily find products from your store. 

Choose the category from the drop-down list corresponding to WooCommerce categories.

Mapping categories with Google categories

After mapping the categories, you can proceed to the next step.

Step 4: Generate WooCommerce product feed

This is the final step for generating WooCommerce product feeds. 

Process in batches of: Enter the batch count to process the product feed. If you face any timeout issues with the set batch count, try a lower value.

Delimiter: Choose a delimiter to separate the values in the columns for the feed file.

Generate feed for Google Shop

Then click on Generate to process the feed. After completion, you will get a prompt message asking you to download the feed. 

Step 5: Manage the generated feed

Now go to the Manage Feeds menu from the WebToffee Product Feed settings.

Manage Feeds page

From here, you can manage all generated product feeds on your WooCommerce store. You can edit, delete or download the feed.

Now that you have successfully created WooCommerce Google product feeds. Let’s see how to set up Google Shopping with WooCommerce product feeds. 

How to set up Google Shopping with WooCommerce product feeds?

To set up Google Shop for WooCommerce products first you need to register to Google Business account. Then verify your store domain on Google Merchant Center.

Step 1: Log in to Google Merchant Center

Firstly, log in to Google Merchant Center. 

Then go to the Products tab from the left side menu and select feeds.

Google Merchant Center Home page

Now click on the plus icon to add new product feed.

Add primary Feed

Step 2: Add basic information for product feeds

Choose a target country for Google product feeds. Here you have to choose the same country you selected while creating the product feed from WooCommerce.

Then choose a language, which should also be the same as the one you selected while generating the feed.

Add a feed label.

Select target country and language

 Then click on Continue to proceed to the next step.

Step 3: Choose an input method for product feeds

Enter a name for the product feed.

Then choose Scheduled fetch as the input method to set up product feed for Google Shops. A major advantage of choosing scheduled fetch is that it will automatically update the product information using the product feed URL.

So you don’t have to manually update the product information every time when there is a change in price and stock availability.

Choose scheduled fetch for product feed set up

Click on the Continue button to proceed.

Step 4: Configuring the product feed set up

Now, enter the product feed file name.

Then, choose a Fetch frequency and Fetch time for feed updates. You may also choose a time zone for the fetch schedule.

Now, you have to copy the feed file URL from your WordPress dashboard. To copy the product feed URL or download the file, go to WebToffee Product Feeds > Manage Feeds from your WordPress dashboard.

Copy feed file URL from Manage Feeds page

Now go back to Google Merchant Center and paste the product feed URL.

Setting up product feed file

Now click on the Create feed button to finish the set up.

Here is a preview of the products added to Google Merchant Center.

Products synced with Google Shopping

Key features of the WebToffee Product Feed plugin

WooCommerce Product Feeds: Generate WooCommerce product feeds for Facebook Business Manager and Google Merchant Center. 

Facebook Catalog sync: Add your WooCommerce store products to Facebook catalogs.

Add additional fields to WooCommerce: You can add additional fields like Brand info, GTIN, MPN, etc.

Auto feed refresh intervals: Schedule auto-refresh for product feeds for 30 minutes, 1 hour, 6 hours, 12 hours, daily, weekly, or monthly.

Advanced filters for product feed and sync: Advanced filtering options to specifically exclude products or categories or out-of-stock products. You also have product type based filters for WooCommerce product feeds.

Multilingual and multicurrency support: Support for multilingual and multicurrency with WPML.


Adding WooCommerce products to Google Merchant Center can help you promote your products on Google Shopping. As you may know, there are thousands of people looking for products on Google. So when you have your store products featured on Google Shopping you will get more visitors to your product page. 

The WooCommerce Google product feeds plugin we used in this article can help you create Facebook product feeds for the Facebook Business manager. To learn more about generating WooCommerce product feeds for Facebook, refer to this article.

What are your thoughts on this plugin? Let us know in the comments. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts

10 Best WooCommerce Upsell & Cross-sells Plugins to Boost Sales

You’re losing sales. Not because your products aren’t great, but b...

How to Find & Delete Unused Images on WordPress Sites in 2024

Imagine you are running an online shop with thousands of products, eac...

The Power of Personalization: Driving Sales with Strategic Product Recommendations

Today’s customers appreciate and value online personalization. Onlin...