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Below is a fact that you can’t deny.
ChatGPT has become the talk of the town for the tech industry in recent times. The way it revolutionized the entire tech world is mind-blowing. It shows how intelligent artificial intelligence can be.
AI writing tools are always getting better and better. They simplify the effort and save a lot of time. But people are being skeptical about whether ChatGPT a boon or bane. Whenever a new technology arises, this question comes out of nowhere.
Let’s save that for some other day and now focus on how to use ChatGPT for content marketing. In this article, we will be explaining the use and effectiveness of ChatGPT in content marketing.
So wasting no time, let’s get started.
Benefits of using ChatGPT for content marketing
ChatGPT is an artificial intelligence chatbot system that interacts with queries using natural language. Its ability to process and generate content in human language makes it a great tool for content marketing.
Following are some of the major benefits of using ChatGPT for content marketing:
Free and unlimited access: Unlike some other major AI tools, ChatGPT offers free and unlimited access to users. This may change in the future, but as of now, users are able to ask unlimited questions and queries.
Fast response: ChatGPT responds to your queries in no time. It can analyze and understand user queries quickly and then generate a relevant response. With its fast response time, ChatGPT can be used for applications such as customer support, information retrieval, and online chatbots.
Understands natural tone: It is designed to understand the natural tone of humans and generates human-like responses in a conversational manner.
Personalization: ChatGPT can be customized to produce more relevant and personalized responses, making it suitable for a wide range of industries.
Ease of use: It can be easily integrated into any application and platform via APIs, making it accessible to many different types of users.
How to use ChatGPT for content marketing?
ChatGPT can be used to create interactive content for businesses to promote their products or communicate with customers. When combined with the SEO skills of a content marketer, ChatGPT can be a great tool for content marketing.
It can be used to automate marketing and customer service efforts and helps businesses to focus on other aspects to grow their business. ChatGPT can also be used as chatbots on websites to enable faster responses to customer queries.
Now, let’s see how ChatGPT can be used for content marketing.
Brainstorm ideas
ChatGPT can come in handy when brainstorming ideas for your blog posts and marketing articles. You can ask ChatGPT to suggest ideas or topics that you should focus on for your business. This will help you identify potential marketing opportunities for your business. When you feel you are running out of ideas, you could use the help of an extra brain working for you.
We asked ChatGPT to suggest some content marketing ideas for a motorcycle accessory store, and here’s what we found:
Keyword research and content plan
For every content marketer, keyword research is a very essential part of their job. Identifying potential keywords and creating a content strategy based on keyword research to get the most out of their business. This requires a lot of research, data analysis, and human interpretation.
Can ChatGPT be able to do keyword research for your business? Let’s find out.
ChatGPT suggested ten potential keywords for a Sports accessories store. We have checked these keywords with the ahrefs keyword explorer, and they were having good search volume.
We even asked ChatGPT to create a content plan based on these keywords. Here’s what we got:
Now, you may ask, is this plan reliable? Well, that’s your call to take. At the end of the day, ChatGPT is an AI program designed to answer your queries in the most natural way possible. This may not give the exact plan that you’re looking for, but it could give you a jumpstart.
If you want to create a content plan on your own, check out our detailed guide on creating a blog content calendar.
Generate website content
ChatGPT can help in a lot of ways to generate content for your website. You can use ChatGPT for creating content for landing pages, product pages, product descriptions, etc. It may still need some tweaks, but it could really help you manage your website content.
We wouldn’t recommend you write blog posts with ChatGPT as it may show plagiarism and will kill your SEO score. Instead, you can ask ChatGPT to suggest headlines or points be included in your article that would help in creating SEO-friendly articles for your blogs.
ChatGPT can also be used to create meta descriptions and alt texts for your images. This can help content writers easily manage on-page SEO and generate quality content in less time and effort. It will significantly increase their productivity and efficiency.
Create marketing content
You can create different types of marketing-related content for your business with ChatGPT. It helps you create newsletters for your email marketing campaigns, write follow-up emails, create ad copy, and social media posts, and do a lot more.
Here is an example of a sample newsletter content for an email marketing campaign by ChatGPT:
Similarly, you can ask ChatGPT to create click-worthy CTAs for your landing pages. The natural tone of ChatGPT makes it an ideal tool for creating CTA texts.
Chatbots for websites
Chatbots help businesses to interact with their potential customers, resolve pre-sale queries, and provide instant responses to customers. Having natural language processing capabilities makes ChatGPT a great choice for companies interested in implementing chatbots since it can understand and respond to customer queries in a human-like way.
The technical support team can unload the burden of pre-sale queries and live chats with the help of ChatGPT.
Data collection and analysis
ChatGPT can also be used for data collection and analysis. You can obtain data from customer interaction and get detailed insights into customer behavior. This data can be used for creating user persona and customer journey mapping. With the right and relevant data about your customers, you can make informed decisions for your business.
How to get better results from ChatGPT?
Now, here are some tips to get better results from ChatGPT.
Be specific: You need to ask better questions to get better answers. The quality of the results depends on the quality of the question you ask. You should be clear and specific about the question you were asking. The more specific your question is, the better the results will be.
Ask for iterations and variations: If you don’t get the specific answer you’re looking for, you can ask for another version of the question.
Give context: ChatGPT will understand better if you give proper context. This will help the AI to generate relevant results based on your query.
Check your grammar and spelling: It will be easier for the AI to understand your queries if you ask your questions correctly. Ensure you use proper grammar and spelling for your questions so ChatGPT can understand them easily.
Train ChatGPT: Yes, you can train ChatGPT to improve the results. You can input your business information to ChatGPT, which will help the AI model show relevant results.
What are the limitations of ChatGPT?
We have covered many points about what ChatGPT can do. Now, let’s see certain things ChatGPT can’t do.
Below are some of the limitations of ChatGPT as an AI tool for content marketing:
Lacks of creative skills: ChatGPT was designed to respond to your queries naturally, but it lacks writing creative content. After all, it is just a program that understands your questions and shows results based on the information acquired from the training datasets.
Information till 2021: ChatGPT was trained for information till 2021, so it is not updated and may not have the latest results for your queries. If you are working on a business focusing on cutting-edge technology, ChatGPT’s knowledge cut-off might be a problem for you.
Can’t understand images or videos: Although the Open AI ChatGPT is trained well to understand structured data like texts, it lacks the skills to understand and process unstructured data like images and videos.
Unable to access the Internet: The knowledge base of ChatGPT is limited as it can’t access data from the Internet. So you won’t be able to ask questions about real-time events, football scores, etc.
The latest version of ChatGPT (GPT- 4) is able to accept prompts of both text and images and can access the Internet as well. However, the GPT- 4 is available only in the premium version.
Character count restrictions: There are certain character count restrictions to keep in mind when using GPT. Typically, GPT responses are limited to 500 words or 4000 characters. However, if the AI doesn’t understand your prompt clearly, it might suddenly stop generating the content. While the 500-word limit is generally sufficient for most use cases, it can pose limitations when writing long-form articles.
These restrictions aren’t limited to long-form articles alone. GPT may also struggle to generate microcopy within a specified character count, such as 150 characters. It’s important to be aware of these limitations while working with GPT to ensure the desired output aligns with the given character constraints.
Bias in data: ChatGPT only has the information while training, so the results are obtained based on the trained knowledge. So it may have a great chance of having biased and inaccurate information.
Conclusion: Is ChatGPT going to replace Content Marketers?
Let’s ask this question to ChatGPT itself. 😜
I hope you got your answer.
What do you think? Is ChatGPT a boon or a bane? Drop your thoughts in the comments section.
