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Did you know WordPress powers almost 43% of the websites on the internet? WordPress is beyond doubt the best platform for building any kind of website. eCommerce stores aren’t an exception either. By default, there isn’t an option for eCommerce sites, but there are many plugins available in the WordPress directory that lets you create an eCommerce store.
Since online stores require to offer a good shopping experience to customers for both pre-sales and post-sales, they should be designed and built with that purpose in focus. A poorly functioning website can ruin your business, so you want to make sure you make the right choice.
In this article, you will learn about factors you should consider when choosing a WordPress eCommerce plugin. We will also list some of the best eCommerce plugins available in WordPress and their features. So let’s dive into the article.
Things to Consider Before Choosing an eCommerce Plugin
Following are the major things to consider before choosing an eCommerce Plugin
1. Ease of use
For managing your store fast and efficiently, it should be user-friendly. User-friendliness is the topmost criterion for any eCommerce plugin. It will help you save your time and to use it wisely.
2. Third-party apps/plugin integration
As your store expands, the built-in options may not suffice for your needs. This will require you to integrate third-party apps and plugins into your store. Thus it is always best to go for an eCommerce plugin that allows easier integration of such tools and third-party extensions.
3. Diversity in payment methods
A proper payment system is the backbone of any online store. There are several payment methods out there. Thus the eCommerce plugin must support all the popular payment solutions within it either built-in or via third-party integration.
No matter how user-friendly your chosen eCommerce platform is or how good you are at handling technical glitches, there would be times when you would be forced to seek help from the outside to get things fixed. Thus always choose the plugin that offers excellent support when requested.
You can also opt for a plugin with huge community backing. In such cases, you are very likely to get help from a lot of people from the community.
Today, more than half of online shoppers use smartphones for shopping online, so it’s important to make sure your website is mobile-friendly. Also, your website must be responsive and should not have any compatible issues.
Now that you are aware of the requirements for a good eCommerce plugin, let’s see some of the best eCommerce plugins for WordPress.
You should make sure that your eCommerce website has proper security features like PCI SSL fraud prevention and data backup. Otherwise, your customers won’t buy products from your eCommerce store. Also, use multi-factor authentication for offering extra security. Customers should feel like their payment details are safe and secure on your Website.
Make sure the eCommerce plugin you select is compatible with WordPress versions and is up-to-date. In addition, make sure the plugin is updated frequently and has a good bug fix history.
8. Cost of Installation
You should be aware of the cost of installation before choosing an eCommerce plugin. The cost for the plugin depends on various factors like design, configurations, maintenance, etc. You should choose the right plugin by comparing the price and the features it offers.
9. Type of Products you are selling
Another important factor to consider before choosing an eCommerce plugin is the type of products you are selling in your eCommerce store. There are different plugins specifically made for the type of products to sell. For eg: Easy Digital Downloads is an eCommerce plugin that offers to sell downloadable products.
5 Best eCommerce plugins for WordPress
WooCommerce is the most popular eCommerce plugin available for WordPress. It powers about 5 million websites. There are numerous reasons why people prefer WooCommerce to any other platform the most. Being a free plugin WooCommerce makes it affordable to set up online stores easily. It comes with thousands of both free and premium extensions that allow you to expand your store to any level you wish to take it.
Benefits of using WooCommerce
Easy to use: WooCommerce is very user-friendly, which helps users to save a lot of time.
Flexible: WooCommerce lets you sell both physical and digital goods. You can customize WooCommerce with a wide selection of themes and extensions.
Payment and Shipping – Supports most of the payment gateways and you can add extensive options for payment. Also helps in calculating shipping taxes.
Affiliate marketing- WooCommerce allows you to sell affiliate and external products. This can be helpful for affiliate marketers.
Inventory Management: WooCommerce comes with inventory management tools that allow you to manage your stocks easily.
Support- There are numerous documentation and a large network of community forums available for WooCommerce, so getting support will be much easier.
2. Easy Digital Downloads
Are you planning to sell digital products such as software, computer games, or ebooks? Then this is the right plugin for you. This digital eCommerce plugin lets you create your digital store using WordPress. It specializes in digital product sales. The free version of this plugin gives access to features like customer management, discount codes, and shopping cart management. You can upgrade to premium if you want extended features.
Benefits of using Easy Digital Downloads
Easy to use- As the name suggests, the plugin is easy to use and is very beginner-friendly.
Extensions- There are hundreds of extensions available for this plugin. These extensions provide different functionalities from payment to marketing.
Downloadable products- As mentioned above, this plugin is specially made for selling digital products. This plugin supports downloadable products. You can add downloadable files to the product page.
Sell physical products- Yes, you heard it right. This is kind of an easter egg. The plugin also lets you sell physical products with the help of an add-on extension.
Download Easy Digital Downloads
3. BigCommerce for WordPress
This plugin is one of the largest eCommerce platforms in the world. It also allows you to integrate with WordPress to manage your eCommerce store. The plugin comes with everything you need to run an eCommerce store. All you need is to sign up with your BigCommerce account. Besides being secure, BigCommerce is also easy to use, and it helps by automating every step that occurs when setting up and running an online store.
Benefits of using BigCommerce
Cross channel selling- BigCommerce allows you to sell across different channels. You can connect buyers through various platforms including Facebook, Instagram, and Pinterest. There are also options to integrate with top marketplaces like Amazon and eBay.
Multiple payment options support- You can accept payments in more than 100 currencies and provide local payment methods as per customer preferences. Besides the multi-currency option, there’s multi-language support by using third-party APIs.
24/7 Customer Support- BigCommerce has a great support team of experts who will guide you through the very beginning of setting up your store. They have various support options including a live chat feature, email support, Help guides, video documentation, and Phone support.
SEO features- The plugin also comes with some strong SEO tools that help you rank your store top on search engines. In this way, you can generate more organic traffic to your store.
Mobile Friendliness- BigCommerce lets you create a responsive store that is mobile-friendly.
This ensures that your customer gets the best shopping experience from your store.
Download BigCommerce for WordPress
4. WP Easy Cart
You can convert any existing websites or new websites into a powerful eCommerce store in minutes. This plugin lets you sell all types of products including physical products, subscriptions, digital downloadable products, gift cards, etc. This plugin supports many payment gateways including Stripe and PayPal.
Benefits of using WP Easy Cart
Catalog only mode- The plugin has a catalog only mode that lets users browse the products without purchasing option.
Additional shipping method- Many extensive shipping options help in international trading. You can now enter a global handling fee, which will be added to the shipping rates.
Tax Options- The plugin offers flexible tax options that help international sellers. Duty or customs taxes can be added to international orders. There are also options to enable VAT based on the country. In addition, you can configure regional taxes for your country to use more than one tax rate simultaneously.
Download WP Easy Cart
MemberPress is one of the most popular membership subscription plugins available for WordPress. The plugin allows you to sell subscription-based digital products and services. It can also be used with WooCommerce to give extended options.
Benefits of using MemberPress
Access controls- The plugin comes with powerful access control options to define user access levels and restrictions. Restricted content can only be accessed by users who have permissions.
Content dripping- It lets you deliver paid content over time, similar to Amazon prime shows.
Online Course- It can be used to sell online courses.